Success in nearly every endeavor demands the utilization of appropriate tools, whether it’s for tasks as diverse as repairing an iPhone screen or engaging in software development. This principle is particularly resonant in the realm of Search Engine Optimization (SEO). A well-executed SEO campaign necessitates the use of top-tier tools that facilitate crucial functions such as keyword research, link-building strategies, competitive analysis, and comprehensive reporting.
SEO professionals are constantly grappling with the ever-evolving landscape of search engine algorithms, which underscores the significance of employing superior tools. In this discussion, I will present a range of Best SEO tools of 2023. The following compilation of tools is indispensable for optimizing any website, commencing with technical assessments like identifying 404 errors, assessing the quality of backlinks, and culminating in the selection of thematic keywords for content creation.
Best SEO Tools for You and Your Agency
Google offers a range of indispensable free tools that can help you seamlessly execute your SEO strategy. Let me highlight the Google tools that I use daily and find highly valuable:
- Google Analytics/Tag Manager: Google Analytics is essential for reporting and providing historical and real-time data about your audience. I prefer implementing it through Google Tag Manager for better organization and easy goal and event tracking.
- Google Search Console: This tool provides reliable organic search data, including keyword rankings, click-through rates, impressions, and more. It’s vital for monitoring your website’s performance in search results.
- Google My Business: If your business has a local presence, optimizing your Google My Business profile is crucial. Ensure your GMB listing includes accurate business information descriptions and utilizes customer reviews effectively.
- Google Keyword Planner: Although part of Google Ads, it’s a valuable keyword research tool for SEO. It provides insights into search volume competition levels and suggests additional semantic keywords.
- Google Data Studio: An excellent reporting tool that simplifies dynamic reporting. You can set the metrics you want to track and generate data for specific periods and comparisons.
- Google Structured Data Testing Tool: Ensure your website uses structured data effectively to enhance organic search results with rich information like star ratings and prices.
- Google PageSpeed Insights: Speed is crucial for user experience. This tool provides insights into your website’s performance on desktop and mobile devices, helping you identify and fix speed-related issues.
- Suggested Google Keywords: Apart from the Keyword Planner, utilize Google’s suggested keywords as a valuable source for generating specific keywords for your SEO campaign.
SEMrush serves multiple purposes, but its primary role in Local SEO (LSEO) is keyword research. With a vast database of over 20 billion keywords, it helps you identify keywords, assess their difficulty, estimate CPC, gauge competition, and more. Additionally, it aids in technical issue detection, site ranking monitoring, and competitor analysis.
Screaming Frog is a preferred SEO spider tool, especially for site audits and ongoing monitoring. It simulates Google’s crawling process, providing insights into technical SEO factors, like titles, headings, server responses, and more. It’s cost-effective, with a free version for smaller websites and a paid option for larger ones.
These Best SEO tools from Google, SEMrush, and Screaming Frog will empower you to optimize your website effectively and stay ahead in the competitive online landscape.
HARO was a turning point for SEO. It is one of the best tools you can subscribe to, and it’s completely free. You get offers that are sent to you 3 times a day. These offers come from other sites that want you to contribute to their content. You need to make sure that you have staff who will be able to filter out requests and respond if one of them matches your niche or your client’s niche. It’s free, so sign up!
Moz is an SEO software that allows you to perform various actions and also contains a lot of educational materials on all issues of digital marketing. Moz offers four different products: Moz Pro, which is designed to increase online visibility; Moz Local, which is designed to increase online visibility for local search and citation consistency; Moz Content, which is designed to enhance content strategy; and finally, Followerwonk, which is a way to optimize your social media presence. Almost everyone can use Moz — it is designed for both beginners and SEO experts.
Yoast has two functions — it offers an amazing WordPress Best SEO tool that LSEO recommends to all users of the WordPress platform, and it also has an audit/review tool that allows you to explore websites. With Yoast, it is very easy to create and maintain a sitemap and edit a file robots.txt. With Yoast, you have a variety of SEO site review options from which you can choose. These options vary in price and level of how much you want Yoast to do for you. The cheapest option is $699 for a Silver SEO Review. With this review, you will get information on how to improve SEO, optimize content, optimize code, and increase site speed. Apart from the cheapest option, the most expensive package is Diamond SEO Review. By purchasing Diamond SEO Review, you get a platinum review, and three books on Yoast SEO included. All site reviews include six weeks of support.
GTmetrix is the Best SEO tool for analyzing page speed outside of Google Page Speed Insights and Lighthouse. Web developers will understand and be able to use this tool better than SEO specialists. GTmetrix evaluates the speed of your site, but in particular, it does a very good job of auditing almost every element of your site. If you want to watch a video about how your site loads, how the main indicators of the site work, see the waterfall of loading each element on your site, and the loading time, this Best SEO tool will show you all this. This is definitely my favorite tool for measuring page speed.
Ahrefs is the Best SEO tool “for everything .”One of its best features is the part of the tool dedicated to backlinks. It will help you find broken links that need to be fixed, detect mentions without links, and audit your portfolio of backlinks. However, it does much more. Ahrefs can also perform keyword tracking, generate new keyword ideas, conduct site audits, and more. This is a direct competitor to SEMrush, but they both have their unique features.
Experts use Ahrefs daily to plan keywords in posts and make decisions about what content search engines are interested in. It is the Best SEO tool with many functions that provide valuable information to improve your search presence in a simple and convenient format.
In this article, I discuss tools that can assist you in verifying the correctness and presence of structured data on your website. What should you do if it’s missing or configured incorrectly? One tool particularly useful for this purpose is Merkle’s Schema Markup Generator. It’s incredibly user-friendly and offers a wide variety of structured data types to choose from, ranging from local businesses to “how-to” guides and FAQs.
Despite Google’s dominance in the search engine world, it’s crucial to recognize other search engines like Bing. Bing offers similar products to Google, such as Bing Webmaster Tools and Bing Places. Even though most users prefer Google, there is still a substantial user base on Bing. Therefore, it makes sense to create a Bing Webmaster Tools profile to monitor data, submit sitemaps, and index your URLs. If you have a local presence, take advantage of Bing’s local results by creating or claiming your Bing Places listing. When users search for businesses “near me” on Bing, it’s beneficial for your business to appear in the results. Even with lower search volumes on Bing, you can attract additional visitors.
I want to emphasize the importance of AnswerThePublic for SEO specialists and content marketers. This Best SEO tool is a game-changer for researching and identifying the key questions users enter into search engines. These questions represent the topics you should focus your content on and provide answers to. It’s one of the most effective ways to drive new traffic to your website, provided you target the right topics and create engaging content.
Ubersuggest is akin to Neil Patel’s SEMrush, but the key distinction is that Ubersuggest is a free tool. It recently underwent updates and a redesign, and you’ll immediately notice its similarities to SEMrush. It’s the Best SEO tool for identifying the keywords your domain ranks for and generating fresh keyword ideas. Additionally, it can assist with backlink analysis. If you’re seeking a cost-effective way to conduct keyword research,
Fatrank is a fantastic Google Chrome browser extension from FATJOE. With Fatrank, you can quickly assess a website’s ranking for a specific keyword while visiting the site. This eliminates the need for manual research.
MarketMuse is renowned as one of the top content marketing tools. It aids in every aspect of content research, strategy development, creation, and optimization. If you’re looking to scale your content marketing efforts, MarketMuse is worth considering.
Mangools is another cost-effective SEO toolset featuring a robust suite of cloud-based tools, including KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. It is a worthy option for those seeking an affordable, comprehensive SEO toolkit.
Zapier is a versatile workflow integration platform connecting over 1,500 web applications. It simplifies the process of making various applications work seamlessly together. Whether you use Slack, Google Calendar, or numerous other apps, Zapier can help streamline your business operations, particularly in fields like search engine optimization, where organization is crucial. Zapier is a “must-have tool” for automating daily processes across different platforms.
While not primarily an SEO tool, BuzzSumo excels as a social media tool for discovering content ideas and analyzing the effectiveness of headlines to drive virality. It offers valuable insights into the types of content that perform well in search engine results pages (SERPs). SEO professional relies on BuzzSumo for finding trending articles within specific niches and identifying individuals who share similar content. This enables him to reach out to potential collaborators and influencers.
SurferSEO is the Best SEO tool that encompasses SERP analysis, content optimization, keyword research, and more. It’s reputed to analyze over 500+ ranking factors in a single site audit. SEO experts highly recommend SurferSEO, especially for on-page SEO improvements. They commend its ability to compare your pages with top-ranking sites for specific keywords and generate content recommendations. SurferSEO’s content creation tool also saves significant time by providing precise content guidelines.
These tools collectively offer a comprehensive toolkit for SEO specialists and digital marketers to enhance their strategies, streamline workflows, and drive better results.